Sunday, August 5, 2007

Marketing Junk Food to Children

In June, Kellogg announced new guidelines for marketing to children and won praise from the people who make health policies. The Center for Science in the Public Interest,dropped a lawsuit against Kellogg after this announcement. But by the end of the month, Kellogg had introduced another product aimed at children..Froot Loops Cereal Straws, which sweetens the milk children drink as it passes through the straw, in order to get the same effect as the sweetened milk left at the bottom of a bowl of Fruit Loops.

Here are the ingredients:

Ingredients: WHEAT FLOUR, SUGAR, VEGETABLE OIL (PALM, SHEANUT, AND COTTONSEED OILS), MALTODEXTRIN, FRUCTOSE, NONFAT MILK, CONTAINS TWO PERCENT OR LESS OF GLUCOSE SYRUP, EGGS, SOY LECITHIN, SALT, ARTIFICIAL FLAVOR, PGPR (POLYGLYCEROL POLYRICINOLEIC ACID), NATURAL ORANGE, LEMON, LIME AND OTHER NATURAL FLAVORS, YELLOW #6, RED #40, YELLOW #5, NIACINAMIDE, BLUE #1, VITAMIN A PALMITATE, PYRIDOXINE HYDROCHLORIDE (VITAMIN B6), TOCOPHEROLS FOR FRESHNESS, RIBOFLAVIN (VITAMIN B2), THIAMIN HYDROCHLORIDE (VITAMIN B1), SESAME FLOUR, VITAMIN B12, VITAMIN D.

140 calories, including 12g of sugar and 3.5g of fat, including 2g of saturated fat

Who is watching the food industy ??

http://usfoodpolicy.blogspot.com/2007/06/kelloggs-fruit-loops-cereal-straws-and.html


Chris Olson

1 comment:

Unknown said...

No one, that's the problems. The government has passed down the responsibility to the good industry and the food industry doesn't care.

 
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