"Starbucks makes a move toward artificial-hormone free dairy after last month’s 'Hold the Hormones' campaign, but consumers want more."
rBGH(recombinant bovine growth hormone) is an artificial hormorne used in cows to increase dairy production. The hormorne has been known to cause health issues in cows and may also be a link to cancer in humans. Starbucks has been urged to go 100% dairy hormone free. No timeline has been given by Starbucks on when this might happen.
http://sustainabletable.com/media/pressreleases/011707_StarbucksHormoneFree.html
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